J. Cole Performs At 'NBA Elite' NYC Launch Party

via XXL

Basketball season is right around the corner, and that means a new set of NBA video games are gearing up to hit stores. Last night (September 23), in honor of the release of NBA Elite 11, the newest title from EA Sports, the gaming company, with the help of Project 2050, threw a launch party in New York City.

Guests in the house for the event, which was held near Herald Square, included J. Cole, Trae Tha Truth and 9th Wonder, all of whom performed. 9th held it down on the 1s and 2s for much of the night, while Trae and Cole both took to the stage to perform. Trae, who yesterday premiered on XXLMag.com a brand new track, “The Radio Won’t Play This,” from his upcoming album, treated the crowd to a performance of “Swang.” Shortly after, XXL Freshman Class of 2010 member J. Cole rocked a short set which included performances of “All I Want Is You,” “Who Dat,” “Star Is Born” and “Higher”

9th Wonder and J. Cole each contributed to the original soundtrack for the game, with the 9th handling the bulk of the tracks while his fellow North Carolina native crafted the game’s theme, “The Plan,” which hit the Internet earlier this week.

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Big Boi Thrills Geek Crowd At Marvel vs. Capcom 3 Party Comic-Con San Diego

via Variety

It might be all business and good clean geek fun during the day, but it’s all about the parties at night. At the Marvel vs. Capcom party at the Hard Rock Hotel, Big Boi played for the nerd herd a selection of songs from his new album "Sir Lucious Left Foot: The Son of Chico Dusty," as well as a few tunes from OutKast's "Speakerboxxx/The Love Below."

His appearance at Comic-Con proved once again that the annual convention is moving away from its geeky roots to take its place firmly as a modern pop culture event.

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(video courtesy of Josh Keaton)

Snoop Dogg Performance At The Spike TV Awards Show

PHOTOS:
Film Magic
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Snoop Dogg - 'Malice N Wonderland' on Doggy Style/EMI/Priority Records in-stores now!

Jay-Z: More From The DJ Hero NYC Press Conference With Video

Besides talking about DJ Hero, Jay-Z touches on the NY Yankees in the World Series and his involvement in the Broadway musical about Fela Kuti (Jay-Z is a co-investor along with Will Smith & Jada Pikett Smith) called 'Fela!'

Related post:
Jay-Z At DJ Hero At NYC Press Conference

Timbaland Talks Beaterator For Sony PSP And Apple iPhone

Billboard interviews Timbaland about the upcoming "Beaterator" for Sony PSP September 29.

BB: Why did you want to get involved in creating Beaterator?

Timbaland: At first there were no music games out there. Next thing you know, "Guitar Hero" came out, and the world responded to it. It was the biggest thing going. So people want to know where music comes from. Guitar Hero teaches the history of certain old groups, but mine is more like what people hear on the radio --Timbaland, Timbaland, Timbaland. Timbaland is known for beats and music. So if Timbaland is known for beats and music, why not make a beats and music game? Why not make my own version of what I think Guitar Hero should be for Timbaland? The world of Timbo.

BB: Beaterator seems less of a game as a way to teach people how to make music.

Timbaland: "It's a game, and you can challenge people on who can make the best beats. It's almost like you can use it at a party, like how people use Serato. You can use it as your drum machine. I probably missed a few corners, but thats what going back in and fixing things will do once I hear what fans want and say I didn't do. That's why it takes almost four years to make the game.

Read more here:
Billboard - Timbaland Talks Up His Beaterator Music Game

Coming Soon "Beaterator" for your iPhone:
read press release:

Rockstar Games, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), is proud to announce that Rockstar Games and Timbaland present Beaterator will be coming to the iPhone™ and iPod® touch this fall. Developed by Rockstar Leeds, the studio behind Grand Theft Auto: Chinatown Wars, Grand Theft Auto: Liberty City Stories, and Grand Theft Auto: Vice City Stories, Beaterator is a portable music-making application that allows people of all musical backgrounds and ability to create world-class beats and songs.

"The simple, pick-up-and-play nature of Beaterator lends itself so well to the Apple platforms," said Sam Houser, Founder of Rockstar Games. "We are happy to deliver an application that allows for such unprecedented sharing and ease-of-use."

Previously announced for the PlayStation®Portable system, Beaterator features thousands of loops and sounds made by both Timbaland and Rockstar, and puts the power to make professional-level music at your fingertips in a format that's portable, accessible and fun.

Timbaland And Rockstar Games 'Beaterator' To Roll Out In Time For Christmas

Now Joe and Josephine Public can make a Beat and become a Music Producer, and you too!

In stores September 29, 2009 with a suggested retail price of $39.99.