
With new releases by
Akon, Asher Roth, Melanie Fiona, Ray J. and more,
Steve Rifkind will have is hands full in 2011.
via
Billboard.bizOn the heels of yesterday's announcement that
Universal Republic's Monte and
Avery Lipman had both re-signed new long-term contracts with
UMG comes word that
SRC Records CEO Steve Rifkind will also remain at
Universal for the near future.
"Yes, it's true I just signed with universal for another 3 years," Rifkind tweeted on January 5. "It's time that we get to work."
A pioneer and seasoned tastemaker in the world of hip-hop,
Rifkind started
SRC (Street Records Corporation), which is distributed by
Universal Motown, in 2002, the same year
Sony shuttered
Loud Records, the label he founded in 1992 that was home to
Wu Tang Clan, Three 6 Mafia and
Xzibit.
SRC saw a string of successes, including
Akon's 2006 album
Konvicted, which has sold over three million copies, and
Asher Roth's 2009 single, "I Love College," which reached No. 12 on the Billboard Hot 100 and sold over a million downloads. Among the label's more recent signings is R&B singer, reality star and brother to
Brandy, Ray J, whose new album "Radiation 2," produced by
Rodney Jerkins, is scheduled for release in February.