Friday, May 15, 2009
B.O.B. partners with Reebok behind the scenes video
In celebration of the Reebok Classic Remix collection, Reebok is partnering with today's top emerging hip-hop artists to re-interpret an original, influential 80s or 90s song to be distributed exclusively with the purchase of styles from the Reebok Classic Remix collection.
The newest shoe to drop at retail is the Classic Leather Wet Patent -- one of the marquee classic sneakers updated to continue its iconic look and feel. The Classic Leather Wet Patent sneaker retails for $70, exclusively at Foot Locker.
The Reebok Classic Remix collection launched in March 2009 with Kidz In The Hall re-interpreting "I Got It Made" by Special Ed followed by Kid Sister's remake of "I'll House You" by the Jungle Brothers. Following the success of collaborating with emerging artists, Reebok announces their next artist in the series, Bobby Ray aka B.o.B.
On May 21st, Bobby Ray (Rebel Rock/Grand Hustle/Atlantic Records) will be the third artist in the series to re-interpret a classic song, which will be announced on May 21st. The new track will be available for download exclusively to customers who purchase styles from the Reebok Classic Remix collection, at Foot Locker stores nationwide.
Reebok will offer new styles and color ways from the Collection throughout the year, each featuring a new artist and re-interpreted track.
(from press release)