Monday, February 21, 2011

Beat Society NYC 2011 Showcase

Recap from the event repesented in press release below:

(February 21, 2011 – Brooklyn, NY) Following a five-year hiatus, Beat Society, the premier producer showcase, presented by Soulspazm Records and Native Instruments' MASCHINE, made its grand return Saturday, February 12th at Tammany Hall in New York City. The event brought out a who's-who of hip-hop, with fans and spectators packing the 400-person venue for a sold out show.

Beat Society veteran SlopFunkDust kicked off the evening with a DJ set, followed by producer Taurus Scott, who treated fans to a set of his own, combining both Native Instruments' MASCHINE midi-controller and TRAKTOR DJ software in a live performance setup. Original Beat Society hosts Stef Tatz & Sao led the evening's proceedings, while DJ Evil Dee of Da Beatminerz maintained a presence throughout the showcase as the resident DJ. Amid performances from the Low Budget Crew, Fortilive, Malcolm & Martin, and Danny Brown, featured producers Don Cannon, Nottz, Buckwild, DJ Revolution, !llmind, and Khrysis took the stage, each taking turns playing a variety of beats from the personal collections.

Joining the jam-packed roster of scheduled producers and performers, surprise guests Rah Digga and Muhsinah came out, treating the crowd to special round of performances. "I think it's great that Beat Society showcases are back in full swing because it's good visual exposure for producers," says Digga. "Producing a track is as fundamental as rapping, and it's nice to see these creative geniuses showcase their talent, as well as putting a face to the name."

In addition to the producers, special guests, and surprise performers that graced the stage at Tammany Hall, a number of respected members of the hip-hop community and talent scouts came out to celebrate the return of Beat Society and take note of the rising talent. Sprinkled throughout the capacity crowd were the likes of Sha Money XL, DJ Enuff, Rsonist, Peter Rosenberg, Sean C (of Sean C & LV), Young Guru, Oddisee, Chace Infinte, Torae, Marco Polo, Emilio Rojas, Hezekiah, Emeka Obi of Hypebeast, Set Free of HighSnobiety, Datwon Thomas of VIBE magazine, and more. "Beat Society had a great hip-hop vibe I hadn't seen in a while," remarked Sha Money XL. "We need more events like this for the art and love of production and new artists."

Photos from the event:
Photo By Tone
High Snobiety

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