Zaytoven: From Humble Beginnings To #1 Record Explained At BMI Industry Event

Zaytoven's first BMI check $25,000.

about the event via BMI

BMI presented Music 101- Building the Beat workshop with producer Zaytoven at Patchwerk Recording Studios on Tuesday, March 23. 15 producers were selected from over 200 submissions to be a part of the workshop in which Zaytoven discussed his climb in the music business, his production process and the inspiration behind several of his records. Out of the 15 producers at the workshop, the one with the most complete sound and best beat was chosen to go to dinner with Zaytoven and BMI’s Atlanta staff.

Zaytoven: Atlanta Music Producer Video Interview

This IndustryMuscle interview with no other than " Mr. I'm So Icey (Gucci Mane) " Papers" (Usher) " Make the Trap say Aye" (OJ Da Juiceman) Producer of the Year Zaytoven. We chop it up about his new superstar status and where he got his start. He also tells all the new artist seeking a deal or his production his direct email. How is that for getting right to the people.

Gucci Mane Music Producers Sound Off To The New York Times

photo courtesy of Erik S. Lesser / New York Times

On Tuesday, the day Gucci Mane released his second studio album, “The State vs. Radric Davis,” he woke up and went to sleep in the Fulton County Jail, in the northwest part of Atlanta, where he’s resided since last month.

It was a not altogether unusual predicament for this rapper, born Radric Davis, one of the most vigorous and exciting in recent memory. This is the second time he’s had his probation from a 2005 aggravated assault conviction revoked, and the second time it’s happened at the moment where his career appeared to be on the verge of exploding.

Still, in spite of these impediments, Gucci Mane, 29, has been the most prolific rapper in Atlanta over the last two years, the most hotly discussed, and also the most improved. In the last few months he’s had the swiftest ascent to hip-hop ubiquity since Lil Wayne.

He didn’t do it alone. Gucci Mane’s rise has occurred in large part thanks to a handful of producers — Zaytoven, Drumma Boy, Shawty Redd and Fatboi, most prominently — whose work over the past four years has come to exemplify the modern Atlanta sound: triumphant but moody, synth-heavy with sharp snares, all sprinkled with almost gothic overtones. Collectively these four been responsible for much of Gucci Mane’s great recent material as well as most of the best songs on “The State vs. Radric Davis” (So Icey/Asylum/Warner Brothers). Their work on this album, Gucci Mane said in a phone interview from jail, “made me feel like, damn, I was smart for working with them for all these years.”

Read the full article here:
New York Times - Gucci Mane, No Holds Barred