Clear The Way For Dr. Dre At The Consumer Electronics Show 2010 Las Vegas

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Dr. Dre Unveils The New Beats Solo HD (PRODUCT)RED Headphones at CES

(video courtesy of Blushift)

Dr. Dre Unveils The New Beats Solo HD (PRODUCT)RED Headphones at CES

via the press release

JANUARY 07, 2010 -- LAS VEGAS, BUSINESS WIRE --
Monster, a world leader in the audio/video accessories category, Beats' by Dr. Dre', co-founded by legendary artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine, Lady Gaga and (RED)' are teaming up to help eliminate AIDS in Africa. At a live press conference from the Consumer Electronics Show (CES) in Las Vegas, the group announced a new Monster (PRODUCT)RED' Special Edition Beats Solo Headphone, in which $5 from the sale of each product will go directly to the Global Fund to support AIDS programs in Africa that provide testing, counseling, treatment and other services for those affected by AIDS. In addition, the group announced that a special Heartbeats' headphone will be developed for (RED) later this year.

'We're honored to have the opportunity for Beats by Dr. Dre to join Lady Gaga with Bono and (PRODUCT)RED in its effort in fighting AIDS in Africa,' said Jimmy Iovine.

Noel Lee, the Head Monster, noted: 'Monster has always been committed to developing products and technologies that make music sound better, but we're also a family business that feels just as strongly about doing everything we can to share the success we've had and give something back. That's why we're so pleased to be able to join in offering the (PRODUCT)RED' Special Edition Beats Solo Headphone. This launch allows us to share a product with the world that will help people not only get more enjoyment from the music they love, but know that they have contributed to helping make the world a better place.'

'Music is part of (RED)'s DNA. We were co-founded by Bono, we sponsor (RED) NIGHTS concerts, we partner with companies like Apple and Shazam. Partnering with Beats by Dr. Dre builds on this and gives music fans a way to help reverse the epidemic of AIDS in Africa by listening to the music they love,' said Susan Smith Ellis, CEO, (RED). 'Through partnerships like this, we've generated more than $140 million to support the Global Fund's fight against AIDS. (RED)'s growth is based in part on people like Dr. Dre, Lady Gaga, Jimmy Iovine and Noel Lee making a stand against a merciless epidemic. We're proud to have them partner with us.'

The new Monster (PRODUCT)RED' Special Edition Beats Solo Headphone will be available in early February at several US and UK retailers with an MSRP of $229.95.

For more info:
Monster Cable
Beats By Dr. Dre

Photos for the press event here:
Las Vegas Entertainment Blog 1
Las Vegas Entertainment Blog 2
PR Photos
WENN Photo

Lady Gaga: "Heartbeats" U.S. headphone launch begins

Dr. Dre and Lady Gaga are seen here at the U.S. product introduction rollout of "Heartbeats" headphones Wednesday September 30, at Gilt in NYC.

More photos from the event:
Getty Images
WENN Photo
Star Traks Photo

Dr. Dre Introduces New Headphone Line "Heartbeats by Lady Gaga"

note: not actual headphone line in above picture.

"Heartbeats by Lady Gaga" out October 2009.

via press release

Legendary artist and producer Dr. Dre, Interscope Geffen A&M Chairman Jimmy Iovine and Monster® , the leader in audio/video accessories, are proud to announce the official introduction of Heartbeats by Lady Gaga, the latest addition to the hugely popular Beats™ by Dr. Dre™ headphone family from Monster.

“Heartbeats by Lady Gaga” are engineered to deliver all the music the artist intended you to hear, with incredible sonic clarity, pounding bass, and all the power demanded by today’s music. The self-inspired design, including every detail developed with Lady Gaga, is both a unique reflection of Lady Gaga’s style and fashion sense as well as her commitment to the sound quality of her music and the way it’s heard.

Lady Gaga explains her motivation behind “Heartbeats by Lady Gaga”: "In the deepest hour of the night, I confess to myself three things; I would die if I was forbidden to write, forbidden to love, or forbidden to fashion. Heartbeats embody the trinity of my human-being, with one additional vow: that SOUND matters. Wear Heartbeats, love each other, and celebrate the art and lifestyle of music.”

Read more of the press release here:
Business Wire - Monster and Beats™ by Dr. Dre™ Announce First Artist Line: “Heartbeats by Lady Gaga”

Visit the "Beats™ by Dr. Dre™" website for more info:
Beats™ by Dr. Dre™