Thursday, January 7, 2010

Dr. Dre Unveils The New Beats Solo HD (PRODUCT)RED Headphones at CES

via the press release

Monster, a world leader in the audio/video accessories category, Beats' by Dr. Dre', co-founded by legendary artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine, Lady Gaga and (RED)' are teaming up to help eliminate AIDS in Africa. At a live press conference from the Consumer Electronics Show (CES) in Las Vegas, the group announced a new Monster (PRODUCT)RED' Special Edition Beats Solo Headphone, in which $5 from the sale of each product will go directly to the Global Fund to support AIDS programs in Africa that provide testing, counseling, treatment and other services for those affected by AIDS. In addition, the group announced that a special Heartbeats' headphone will be developed for (RED) later this year.

'We're honored to have the opportunity for Beats by Dr. Dre to join Lady Gaga with Bono and (PRODUCT)RED in its effort in fighting AIDS in Africa,' said Jimmy Iovine.

Noel Lee, the Head Monster, noted: 'Monster has always been committed to developing products and technologies that make music sound better, but we're also a family business that feels just as strongly about doing everything we can to share the success we've had and give something back. That's why we're so pleased to be able to join in offering the (PRODUCT)RED' Special Edition Beats Solo Headphone. This launch allows us to share a product with the world that will help people not only get more enjoyment from the music they love, but know that they have contributed to helping make the world a better place.'

'Music is part of (RED)'s DNA. We were co-founded by Bono, we sponsor (RED) NIGHTS concerts, we partner with companies like Apple and Shazam. Partnering with Beats by Dr. Dre builds on this and gives music fans a way to help reverse the epidemic of AIDS in Africa by listening to the music they love,' said Susan Smith Ellis, CEO, (RED). 'Through partnerships like this, we've generated more than $140 million to support the Global Fund's fight against AIDS. (RED)'s growth is based in part on people like Dr. Dre, Lady Gaga, Jimmy Iovine and Noel Lee making a stand against a merciless epidemic. We're proud to have them partner with us.'

The new Monster (PRODUCT)RED' Special Edition Beats Solo Headphone will be available in early February at several US and UK retailers with an MSRP of $229.95.

For more info:
Monster Cable
Beats By Dr. Dre

Photos for the press event here:
Las Vegas Entertainment Blog 1
Las Vegas Entertainment Blog 2
PR Photos
WENN Photo

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