James Cameron & Black Eyed Peas Launch Samsung 3D LED TV Times Sq Event

via T3

3DTV fight begins as Hollywood heavyweight James Cameron joins the Black Eyed Peas to hail the arrival of the Samsung's world first HD 3D LED TV at a start-studded gig in New York (Wednesday, March 10).

James Cameron took to the stage in New York's Times Square to help launch the Samsung's world's first 3D HD LED TV last night, hailing the arrival of hi-definition 3D TVs as a breakthrough for the future of entertainment.

The Avatar director was joined on stage by the Black Eyed Peas for on an impromptu pop-up style performance that was being shot in 3D using the same cameras Cameron used to create the box office smash about the blue people.

Speaking to a packed Times Square, filled with fans, passers by and the world's media, Cameron put his full backing behind the new tech, claiming it as a new dawn for the entertainment industry.

The scale of the event - the global launch for Samsung 3D - clearly demonstrates the Korean giants' commitment to 3D and is a clear nod to the size of the effort needed to broadcast the 3D message to the gadget buying public.

The launch follows hot on the heels of a raft of 3D news as all the big brands race to get their hardware and messages out.

Earlier in the week Samsung revealed details for the US roll out of their 17-strong 3D product range that includes TVs, 3D blu-ray players, glasses and content.

The glasses will be bundled in 'grab and go starter kits', free with anyone buying a 3D TV and a 3D blu-ray player in a move that's likely to be mirrored in the UK.

The Black Eyed Peas performed three of their hit singles in front of half a dozen 3D cameras and the concert footage will be used to showcase the powers of 3D when Samsung roll out their in-store demos to 800 UK (& in US) outlets towards the end of April.

Samsung's tie up with the Black Eyed Peas doesn't just stop at the night's musical fanfare, as the US pop quartet will also release a full HD 3D Black Eyed Peas concert.

T3 had a sneak preview of the footage at the after party and can honestly say this type of content lends itself nicely to 3D. Without going into too much detail, Fergie's costumes were very revealing in showcasing the powers of the new tech and the experience was pretty immersive.

We also got our hands on the 3D specs Samsung will be shipping with the 3D TVs for around £120 ($180.00).

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