Thursday, July 2, 2009
Mack 10 announces "Soft White" new release coming August 25
(Los Angeles, CA. – July 1, 2009) – West Coast gangster rap icon and Hoo-Bangin' Entertainment label owner Mack 10 is preparing to set the summer ablaze with the release of his ninth CD, Soft White (Hoo-Bangin'/Fontana/Universal) on August 25, 2009. The first single "So Sharp" features two of hip-hop's biggest names, Lil' Wayne and Rick Ross. In addition to the heavyweight single, Mack Dime's entire album boasts an all-star list of cameos, including Anthony Hamilton, J. Holiday, Akon, Birdman, Jim Jones, Jazze Pha, Red Cafe and Glasses Malone among others.
Mack 10 has had an amazing career as a member of Westside Connection with Ice Cube and WC, as a solo artist and as a label owner. He has sold nearly 3 million albums, his first three reaching gold and Bow Down (with Westside Connection) scoring platinum.
Powered by the hits "Foe Life" and "On Them Thangs," the Inglewood native staked his claim in the rap game with his self-titled debut in 1995, which charted No. 2 on Billboard's Top R&B/Hip-Hop Albums chart. In 1996, Mack 10 joined Ice Cube and WC as Westside Connection to release the hip-hop classic Bow Down, one of the most respected and critically acclaimed albums of the 1990's.
Mack 10's second solo album, Based on a True Story (1997), featured the Top 40 hit, "Backyard Boogie." The next year Mack 10 continued his reign of hits with "Money's Just a Touch Away," featuring Gerald LeVert, from The Recipe, then delivered The Paper Route in 2000, but it was 2003 when Mack 10 double-teamed fans with a solo album on Cash Money Records, Ghetto, Gutter & Gangster, with the hit "Lights Out" and a Westside Connection reunion, Terrorist Threats (Capitol), which went gold powered by the single "Gangsta Nation."
Now with Soft White, Mack 10 is ready to release his latest masterpiece. "I went with that title because this album right here is just raw and uncut, it's just me" he says, "We had fun on this one and I had to bring them all out, I've been smiling all year."
(via press release)
Behind the scenes of the video shoot in Malibu, California for "So Sharp" ft. Rick Ross and Lil Wayne.
Warner Brothers/Top Dawg Ent. artist Jay Rock and producer Jazze Pha were also on hand at the video shoot.