via Miami Herald
That's the hip-hop gospel of Ted Lucas, the Miami-Gardens-boy-turned-music-entrepreneur, leader of the independent label that helped put Miami rappers on the map (Rick Ross, Plies, Trick Daddy, Trina, etc.).
The evidence of Slip N Slide Records' success is scattered across its South Beach offices. A framed magazine cover here, a platinum record there. There are so many platinum awards that Lucas crams the extras into the space between a couch and wall.
But what he really wants you to know is that a hit record can change your life.
The saying hangs from several walls scattered across the building, along with other pieces of advice, like ``a hook makes a hit record.''
``We're not sleeping at all,'' he says on a short break one Friday afternoon, after rattling off a list of releases he has scheduled for this year.
``We've got to make great music and work harder.''
Lucas has told the story of his success before. Sitting inside his recording studio, he tells the narrative with ease.
He grew up near what is now Sun Life Stadium and dreamed of playing professional football.
Read the full story here:
Miami Herald - Miami hip-hop producer reveals secrets of his success
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