Monday, September 28, 2009

Spike Lee And New Era Unveil New Commemorative Yankee Cap

via press release

aka Spike Lee Joint 2.0.

As a life-long Yankee fan, Spike Lee drew his inspiration for the cap from the New York Yankees 26 World Series Championships. "When it came time to design another cap with New Era, it seemed fitting that it represent the most decorated franchise in professional sports -- the New York Yankees," said Spike Lee. "On the cap, I inscribed each year the Yankees won the championship. Now I'm just hoping we can add the year 2009 to that list come October!"

In total, only 750 caps will be made available to the public exclusively at the New Era Flagship store at Yankee Stadium, the New Era: New York Flagship store in Soho and participating Lids stores in New York City. The cap comes in a special commemorative box and can be purchased for $75.

"It's always an honor and a pleasure to work with a creative force like Spike Lee. The fact that his Yankees inspired commemorative cap coincides with the team's race for the pennant is an added bonus for any Yankee fan," said Gerry Matos, Senior VP of Marketing at New Era.

The New Era/Spike Lee relationship first began in 1996 when Lee approached New Era to request a one-of-a-kind red New York Yankees fitted. New Era fulfilled Spike's request and sent the cap to him to wear to the World Series that year. This subsequently launched the beginning of a "new era" of fitted fashion caps for New Era and aXX partnership. Since then, Lee has produced three TV campaigns for New Era and was one of the first celebrities to design a "Capture The Flag" limited edition cap for New Era's 50th Anniversary celebration of the 59FIFTY fitted cap.

Photos from the New Era/Spike Lee recent signing event At Yankee Stadium:
Film Magic

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