Tuesday, December 8, 2009

What A Move: Russell Simmons Acquires 'Celebrity Tweets' Twitter Aggregate



via Mashable

You would think that Web sites that simply aggregate tweets from lists of users would become somewhat irrelevant with the introduction of Twitter Lists.

But apparently, hip-hop mogul Russell Simmons doesn’t think so, as his Web site GlobalGrind has just acquired CelebrityTweet, a site that aggregates the tweets of famous people, both on the Web and via mobile applications.

Here’s why Simmons says they’re doing the deal:

“Twitter is the most dynamic way for celebrities to connect to their fans in real-time day & night. CelebrityTweet is the most authoritative destination in the space and we view it as having a natural synergy with Global Grind’s strength in providing exclusive content directly from celebrities.”

CelebrityTweet will continue to operate as its own site, syndicating its content back to GlobalGrind. Terms aren’t being disclosed, but considering the site has rather modest traffic, you have to imagine this deal is more about “buy versus build” than a major financial acquisition.

Nonetheless, it marks yet another deal in the Twitter app space, which has recently seen the likes of MSNBC get involved

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