In this day and age, stars are not necessarily born. The ones who have the talent, drive, crafty viral campaigns, songwriting abilities, exude "Star Quality", a little luck and of course making good music, have a chance to make it as an artist in the music business. Devyne Stephens is one person who recognizes all these qualities and understands how each artist he works with fits in today's music market place. As CEO of Upfront Megatainment management company and Vice President of Konvict Music, Devyne Stephens currently works with the likes of Akon, T-Pain and Lady Gaga and earlier in his career at LaFace Records helped guide the careers of Usher and TLC.
Also a recent BallerStatus interview with Devyne Stephens:
BallerStatus.com: I know that you have been a big part of Akon's career. Tell me a little bit about your relationship with him?
Devyne Stephens: Me and Akon started out as friends and I would advise him on his career before we even got into the business. Before I actually signed him to my production company, I took him through the whole regimen of artist development. His development took a little bit longer because he had a very unique and diverse sound. It took a minute for people to gravitate to his style of writing and his sound. We became partners after the success and here we are.
BallerStatus.com: What is that you look for to develop an artist into a megastar like Akon or T-Pain? What does that process look like?
Devyne Stephens: Actually it's not just developing the art, but developing the human being. [We teach] them about life and different things, not just style and imaging and A&R and how to make records, but the overall makeover. Just really look for their drive and passion.
Read more of the interview here:
BallerStatus.com - Devyne Stephens
Learn more about Upfront Megatainment here:
Upfront Megatainment
(video courtesy of rollingoutTELEVISION)
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