Friday, October 9, 2009

Dr. Dre and Jimmy Iovine Take Over The Audio Spectrum With New HP Envy PCs



via press release

October 09, 2009 - HP (NYSE:HPQ) and Beats Electronics, LLC, today announced an alliance to achieve higher-quality sound from digital music through technology innovation.

The HP ENVY 15 Beats limited edition notebook PC with integrated Beats Audio emerged from close collaboration between legendary artist and producer Dr. Dre, chairman of Interscope Geffen A&M Records and Beats co-founder Jimmy Iovine, and HP engineers.

The HP ENVY 15 Beats limited edition notebook PC – the latest edition to HP's flagship ENVY line -- features a sleek, piano black, high-gloss finish and signature Beats design as found in the Beats by Dr. Dre™ line of headphones. It includes the high-performance Beats Audio solution and software popular among professional and aspiring DJs. Influential music producers and artists who lent their expertise to the project include Will.i.am, Timbaland, Polow Da Don and Pharrell.

"Beats is about sound. That's all it's ever been about, starting with the headphones and now moving to the Beats Envy computer we're doing with HP," said Dr. Dre. "The laptop is the new stereo for a lot of people and that's why we're putting out this computer with incredible sound."

Read more of the press release here:
HP ENVY press release

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