Tuesday, July 13, 2010
Trek Life Announces 'Everything Changed Nothing' New Album Out July 27
via the press release
(July 13, 2010 – Brooklyn, NY) California bred emcee Trek Life is excited to announce the release of his latest album, Everything Changed Nothing. Produced entirely by Oddisee, the album will be released July 27th via Mello Music Group.
The album is the culmination of years of collaboration between Trek and producer Oddisee that began with the remixes of Price I've Paid, Trek's debut LP. Undaunted by the thousands of miles separating them, the pair have crafted yet another example of how a producer and an artist with the right chemistry can maintain a winning streak. "We both knew exactly what we were trying to do from the beginning," explains Trek. "Oddisee is a producer in every sense of the world. He had a direction and it was my job to manifest it lyrically." Oddisee's sonic backdrop invoked a verbal assault from Trek that remains raw, and unapologetic throughout the album as Trek sheds light on the "ugly nature of the world" with his gritty but poignant lyricism.
"So Supreme", the album's lead single has generated a powerful buzz. The track was featured on ESPN recently for the network's coverage of the Stanley Cup and NBA Playoffs. The track was a perfect fit for video clips that thrive on ideas of competition and perseverance; with a hard-hitting beat and aggressive rhymes complimenting the action on screen. In regards to Trek's original intent of the track, he says, "This song is really just re-establishing my footing as an emcee. Strictly raw rhymes." Certainly having the lead single of your new album catch the attention of the world's premier sports broadcasting network is a good early indication of the album's merit.
The album's title stems from the emcee's role as a father. Speaking affectionately of his daughter, Trek says, "I was thinking how much she means to me and how she's literally everything I ever wanted, but the reality is life, in general, goes on." The album speaks to the real life of nearly everyone. The personal struggles, trials and tribulations quite simply don't act as roadblocks to the freight train that is life. It’s a sobering fact that Trek seems to have a good handle on. On tracks like "So LA" and the soul-scorching "Jump Out There" Trek makes clear his reality-to-fantasy ratio is stacked well in favor of the former. Gritty tracks of urban reality cross-pollinate with songs that deal with romantic desire such as the Bootsy Collins inspired "I'd Rather Be".
Much as rock groups had classic line-ups lending to their defining sound, many of hip-hop's classic recordings were a result of the pairing of producers and emcees that simply shared an undeniable chemistry. From the legendary DJ Premier and GURU of Gangstarr to Pete Rock and CL Smooth, duos with a history of building towards developing a distinct sound have often won out in the long run. Oddisee and Trek Life carry on the tradition of keeping a close-knit group dynamic together resulting in the production of a coherent and consistent effort.
Trek Life Everything Changed Nothing, produced entirely by Oddisee, drops July 27th via Mello Music Group.
Hear "So Supreme" lead single from 'Everything Changed Nothing'
Purchase the single "So Supreme" from iTunes.