Tuesday, November 3, 2009

Hip Hop Blogs Explained



From the guys who brought you The Vend Diagram and other investigate tidbits from the streets of New York, the Internets Celebrities. In this article (part opinion, part case study, part fact), the guys synthesize the current state of hip hop blog sites on the web. It's a worth while read.

via Oh Word

The nature of news on the web has evolved since 2007 when I considered Nah Right essential. Along with many others, I’ve found (and moved on from) a number of news filters I prefer since then: smaller bloggers who are more selective in what they post, peers sharing what they’re reading on Google Reader or Tumblr, and most recently the link exchange serendipity of Twitter.

The conventional wisdom is that Nah Right and other big news / new music blogs are the new DJ, the force that will save music sales (ha!), and our modern gatekeepers. To eskay’s credit, I haven’t seen him spouting this “I want to believe” silliness (or much of anything, right?) but he does benefit from the prevalence of the sentiment.

And so that leads us to the other big thing that’s changed since 2007. All the attention blogs received attracted the money guys. One by one, and sometimes faster, the most industrious blog pushers have been joining up with networks like Complex, Uproxx and OkayPlayer. Now AOL’s in the game with StreetLevel. Rap Radar is struggling to put up Nah Right numbers because money + Nah Right imitator still equals Nah Right imitator. And while nobody was paying attention, Global Grind’s aggregator has been drinking everybody’s milkshake.

Read the rest here:
Oh Word - What’s that blog post worth?

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